coca-cola regal films

2019 - Writer and director of “Behind The Dreams” a social media video series for Coca-Cola Regal Films. These comedic spots highlight the art of filmmaking by staging behind the scenes moments. They were used to promote the Coca-Cola Regal Films Program in 2019.

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behind the scenes: Making of Choose Happy

THE CAMPAIGN

After market research, we found out that teaser trailers and original based content always have more views and engagement than traditional making of videos. For instance, the mini shorts about the adventures of Scrat released as teasers before Ice Age have an average of 5 million views, whereas the most traditional behind the scenes video has about 50 thousand. In order to present the crew but maximize the viewership, we decided to combine the world of traditional BTS with original based content. For this reason, we created a series of 4 scripted BTS videos that functioned as teasers for Choose Happy. Overall The Behind the Dream series had over 16K views on Facebook in 5 weeks and competed amonst the top 5 social media campagins for Coca-Cola and Regal Films.

WHAT WE DID

  • Total of 90 social posts on Facebook and Instagram over 9 weeks.

  • Generated 21,486 Total Video Views across social media, and 15,689 Total Engagements.

  • Hosted and promoted two on-campus screening events to promote the film.

  • Engaged 14 industry executives from companies such as Coca-Cola, Regal Films, Zeiss Vision and others to help share the film on their social media.